Holiday lighting is totally optional, but did you know how much value it can add to your business as the holidays inch closer? It’s true. When implemented correctly, Christmas lighting might just bring you more sales! Who would have thought?
Here’s how holiday lighting can add value to your business during the later time of year:
1. Your Exterior Will Stand Out
Not only does regular, non-holiday lighting have an influence on customer behavior but so does the addition of holiday lights outside a business.
Adding Christmas lights to the exterior of your business is a great way to stand out. Holiday lights are eye-catching and visually appealing, making prospective customers turn heads from afar. Christmas lighting can be particularly helpful when your storefront is on a busy street or close to a competitor. You’ll be seen first!
2. You’ll Receive More Impulse Buys
As fun as Christmastime can be, it can also be stressful and hectic. Jamming around town to get the perfect gifts for your loved ones is no walk in the park. Seeing Christmas lights outside a store turns off that little alarm in people’s heads that tells them to hurry and buy more gifts before the upcoming holiday.
Besides triggering impulse buys based on stress and urgency, the addition of Christmas lights can also create impulse buys based on joy. Christmastime is a joyous, beautiful, and fun time after all. Sometimes customers just need a little visual reminder that Christmas is near, so start finishing your holiday shopping as soon as possible!
3. Enjoy Stronger Connections With Your Customers.
We’re all consumers. That said, we’re all well aware that when we have a connection with a business or employees of a business we support that we are much more likely to return. If there is no connection, we’re less likely to go back. We like to give our money to people who make us happy and who we feel are similar to us.
Christmas lights are one way to form a connection with your customers. Christmas is a very emotional time, so to display exterior Christmas lights on your business’s property signifies your excitement for the upcoming holiday. It also shows that you care about how your customers feel about the holidays as well as ultimately how they feel about the visual appeal of your business.
Not to mention, hanging holiday lights can also give your customers or prospective customers another reason to engage in friendly small talk with you, which could ultimately lead to a stronger connection and, thus, a sale.
Do you want to amp up the success of your business this holiday season? Consider installing permanent Christmas lights to spread the cheer year after year.
Conclusion
Not every business owner wants their storefront adorned with Christmas lights. However, it turns out that doing so could actually be beneficial. The right holiday lighting can make the exterior of your store stand out, increase impulse buys and overall profitability, and help you create an emotional connection with your customers.
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