Weight Watchers Meal Kits – Taking on Blue Apron?
Weight Watchers is finally listening and they're rolling out their OWN meal kits! They're planning on pairing with FreshRealm to launch boxes that include fresh, pre-measured ingredients that you cook at home. I've done a review of Blue Apron (which is similar) before, but with Weight Watchers it's tough to do meal kits that don't have points values built in.
Pricing information hasn't been released yet, but we're chomping at the bit to find out!
Weight Watchers Meal Kits
Until meal kits are launched (later this year), you can find meal plans from Weight Watchers here.
“There’s a version for everyone – paleo, families, plant-based,” New York-based food consultant Brita Rosenheim said about meal kits on the market currently. “It makes sense Weight Watchers is trying to get a piece of this. Their audience is people they're trying to help think about their food choices.”