You've started your Virtual Assistant business, you've landed a few clients here and there, but you want more. You need more! These tips have helped grow my business from where-do-I-find-a-client to oh-my-gosh-I-have-too-many-clients! If you'd like more awesome ideas and training, check out my VA Rock Star Training Program!
7 Ways to Find Clients for Your VA Business
1. Sign up for free business listings on websites like Yelp!, Google Places, and Yahoo! Local. There are many other free options available, depending on your area of expertise, so keep an eye out for those as well.
2. Attend classes and conferences that your clients would be likely to attend. While it's fun to attend blogging conferences, they don't make me any money. If I want to make money, I have to attend conferences and classes where my clients will be. These will be different for each of us.
3. Make a call list – fill it with everyone you know that could benefit from your services. Even if you think they'd never buy in, even if you think they wouldn't be interested.
If you know you could provide value to them, write them down. Start by chatting them up, and continue by sending them valuable information once in a while (such as a video of something related to their business).
Expose them to your business in bits and pieces – mostly by providing them companionship and value. Build the relationship naturally, watch your resources help their business, and they will be more willing to help it bloom by hiring you to help them in the future.
The key to this tip really working is to be real. Don't email or call someone just to get their business. You have to truly want to serve this person, and help them grow. Include personal notes – never copy and paste. Make sure you're making a strong connection based on their needs, not just yours.
4. If you don't know anybody, now's the time to start meeting new people! Volunteer, sign up for a club at your child's school, offer to help your child's teachers with making extra copies etc to save them some time. Connect with locals on LinkedIn and in Facebook groups, or even on meetup.com. Start making connections, because you'll need them to grow your business.
5. Instead of discounting something, add more value. Offer a free ebook, a free PDF, a free 15 minute coaching session. I've found this works best in most situations, though sometimes a discount works well, too. I'd rather get my “happy price” and over-deliver, than get my “not-so-happy price” and still have to over-deliver. Make sense?
6. Try Groupon, Living Social, and Amazon Local for advertising your services. This won't always work – each website has their own specifics on what they allow – but it's worth looking into, depending on the services and products you offer.
7. Teach the masses. I started teaching free classes on couponing, a long time ago before “extreme” couponing came into play. This helped me gain credibility in my community, and also helped me gain authority as a blogger, because I always mentioned my blog during my classes. No, I wasn't getting paid – but many of my past students have followed me for years and now are customers of mine.
Once you start to get too many clients, you can either raise your prices or start creating a team of VAs to help you! Growing a team is a lot of work, but definitely worth it when you reap the benefits. Be selective about who you hire, but don't discount newbies – they can be the hardest workers!
Thanks, Regina, for some of the tips!